Pioneering "Lutuing Bahay" Food Chain Celebrates 5th Year Anniversary
Who would have thought that our homegrown fare found commonly in turo-turos or in carinderia will be glamorized and packaged attractively and sold in affordable rates in the fast-growing food chain, 'Boy Kanin?'
Five years ago, Mr. Ronald Callao, President and CEO of MB Flavored Rice Corporation, conceptualized the creation of Boy Kanin when he noticed that most food chains sell Chinese-influenced food. He thought of using the ubiquitous rice in his menu because 99% of Filipinos are rice-eaters. What started out as a food stall selling well-loved popular Filipino dishes like Beef Pares, Adobo, Caldereta, Pinoy Teriyaki and all-day breakfast favourites like Tapsilog, Tocilog, Longsilog and Liemposilog, evolved quickly and the simple food cart, grew into a food kiosk and eventually into dine in branches.
Five years ago, Mr. Ronald Callao, President and CEO of MB Flavored Rice Corporation, conceptualized the creation of Boy Kanin when he noticed that most food chains sell Chinese-influenced food. He thought of using the ubiquitous rice in his menu because 99% of Filipinos are rice-eaters. What started out as a food stall selling well-loved popular Filipino dishes like Beef Pares, Adobo, Caldereta, Pinoy Teriyaki and all-day breakfast favourites like Tapsilog, Tocilog, Longsilog and Liemposilog, evolved quickly and the simple food cart, grew into a food kiosk and eventually into dine in branches.
Boy kanin is no longer just about budget meals in a box, because the choices have also widened. The recent addition to their menu is the Pinoy "burrito" which is adapted from the famous Mexican burrito but created with the Pinoy palate in mind. An added special to dine ins is the cardiac delight "Pata ni Boy," that mouth-watering pig thigh and leg deep-fried until crispy and tender.
A healthy addition which is good especially for the health-conscious customer is the Boy Kanin Salabat. It really raised the bar for salabats for me. It was just the right blend of sugar and ginger, in fact, it would be a reason to go to Boy Kanin again and again and again.
To the creator of Boy Kanin, five years of steady growth is not enough to sit on his laurels as his ultimate vision is to introduce and make Pinoy food internationally known and become mainstream.
Want to help make his vision a reality? Be a franchisee for the following affordable fees:
Boy Kanin Foodcart (Php 299,000.00)
Food Cart Package
Inclusive of:
Equipment and accessories
Heavy duty cart
Initial stocks worth Php5,000
Use of Tradename & business system
Opening assistance for 2 days (Metro Manila only)
Marketing assistance
Site assistance & approval
2 sets of uniform
*Local store marketing collaterals (shouldered by the franchisee)
Area requirement: 4 sqm.
Initial term: 3 years
National Marketing fee: Php3,000 monthly
Kiosk Package (Php149,000)
Initial stocks worth Php5,000
Use of Tradename & business system
Opening assistance for 2 days (Metro Manila only)
Marketing assistance
Site assistance & approval
4 sets of uniform
*Local store marketing collaterals (shouldered by the franchisee)
Equipment, accessories, table & chairs (cost not included, separate billing)
Construction cost- (shouldered by the franchisee)
Area requirement: 4 sqm.
Initial term: 3 years
National Marketing fee: Php3,000 monthly
Counter Type (Dine-in Package)(Php199,000)
Initial stocks worth Php5,000
Use of Tradename & business system
Opening assistance for 2 days (Metro Manila only)
Marketing assistance
Site assistance & approval
4 sets of uniform
*Local store marketing collaterals (shouldered by the franchisee)
Equipment, accessories, table & chairs (cost not included, separate billing)
Construction cost- (shouldered by the franchisee)
Area requirement: 15 sqm. To 20 sqm.
Sitting capacity: 10 to 15 persons
Initial term: 3 years
National Marketing fee: Php3,000 monthly
Small/Big in-line Dine-in Package (Small In-Line Store: Php249,000 Big In-Line store: Php299,000)
Initial stocks worth Php5,000
Use of Tradename & business system
Opening assistance for 2 days (Metro Manila only)
Marketing assistance
Site assistance & approval
4 sets of uniform
Local store marketing collaterals (shouldered by the franchisee)
Equipment, accessories, table & chairs (cost not included, separate billing)
Construction cost- (shouldered by the franchisee)
Initial term: 3 years
National Marketing fee: Php3,000 monthly
NO Royalty Fee, No hidden charge
Franchise Procedures
Attend FREE Boy Kanin Franchise Seminar
Franchise applicant undergoes a preliminary interview
Franchisor may also present a lists of sites to the franchise applicant
If the site passes the basic evaluation process, franchise applicant gives a reservation fee of Php 30,000.00 for Metro Manila, Php 50,000.00 for provincial areas. Signed Franchise Agreement.
Note that the reservation fee is transferable to another location and deductible from the franchise fee; however, it is non-refundable.
Site approval is secured. Franchise applicant signs a Memorandum of Agreement and full payment of the package prior to the start of operations. Welcome to Boy Kanin Family!
For Franchising, please contact;
Address: 73-A 10th Ave. Brgy Soccorro, Murphy, Cubao, Quezon City
Boy Kanin is Managed by MB Flavored Rice Corporation.
Boy kanin is a proud Silver member of Association of Filipino Franchisers, Inc.
Boy kanin is a proud partner of BPI Family Ka-negosyo
For more update please follow Boy kanin at the following online channels.
FB Page: https://www.facebook.com/tropangboykanin/
Instagram: https://www.instagram.com/boykaninph/
Website: https://www.boykanin.com/
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